Beta Research was founded in 1970 by Jerry Kossoff.
Medical Economics, Reader's Digest, Time, Inc.
Typesetter Annie Russo sitting at one of the early workstations and printers in the basement of the Kossoff home in Syosset, NY.1970
First Syndicated Report for Pharmaceutical Print Media (SPACE) & First Check Study
Fast growth. Friends and family join.
Johnson & Johnson, Kaiser Permanente, Warner Lambert, Parke-Davis, Sanofi, Schering-Plough
Carl Kossoff with supplier Steve Gittleman from Mktg Inc. in the basement of the Kossoff home in Syosset, NY.1972
Mall Intercept Studies with Quick Test
Extensive hiring. Employees work from home.
AVON, Bausch + Lomb, Bristol-Myers Squibb, MetLife, New York Life
Jerry's mother, Bella Kossoff, and Uncle Pete (Millard) adhering quarters to cover letters in the backyard of Beta Research's first office at 52 Morris Drive in Syosset, NY. At this time, quarters were commonly used as an incentive for respondents to complete mail surveys.1977
Kossoff family moves. Beta housed in large basement. Hectic atmosphere – Kossoff kids and many employees.
Fairchild First, HBO, Newsweek, Smithsonian Institution, WCBS FM 101.1
Beta Research's CEO, Amy Gorelkin, having fun on a trampoline in the backyard of the new Kossoff home and Beta Research's office at 35 Towl Gate Lane in Syosset, NY.
Subscriber Advertising Measurement
CATI Used For Telephone Interviewing
Long work days. Group lunches. Islander games and other outings.
Paul Di Lillo
American Media Inc., National Geographic, TV Guide, U.S. News & World Report, The Wall Street Journal,
The employees frequently spend their leisure time during and after business hours with clients, suppliers and each other. Included in the photo are Pete Caro, Pedro Medina, Gail Disimile, John Hogan, Roberta Schrier, Ginny Mauer and Arty Moossmann.1980
Focus Group Facility
Culture begins to become more corporate.
Condé Nast, Forbes, Hearst, Meredith, Playboy
The site of Beta Research's corporate building at 6400 Jericho Turnpike in Syosset, NY is the company's third and current address.1985
Erdos & Morgan, Inc. Acquired
First Syndicated Study for the Cable Industry
Two different cultures: Beta is still relaxed; Erdos & Morgan is more structured.
A&E, Bravo, Discovery Channel, ESPN, Nickelodeon
First Server, Full Computerization
Jerry and Mickey Kossoff approach retirement uncertain of their future – or Beta's.
Gail Disimile returns
NOTABLE CLIENTS Bloomingdales, Burger King, Bloomberg Businessweek, Hachette Filipacchi (UK) LTD, Saatchi & Saatchi
Jerry and Mickey Kossoff handing out Beta Research's famed premiums at the Advertising Research Foundation Expo in New York City.1991
First Email To Beta
Barcoding Mail Surveys
Younger generation of leaders revitalizes Beta.
Amy Kossoff (Gorelkin)
NOTABLE CLIENTS American Express Publishing, DirecTV, Kimberly-Clark, Motorola, The New York Times
At events, Beta Research would hire celebrities, sports stars, impersonators, magicians and other acts to attract the attendees to its exhibit booth. In the photo are Jason Gorelkin and Ava Gold-Ziegler with Clark Gillies and Dave Shultz from the NHL.1995
First Online Survey & Focus Groups
Emerging Internet methodologies and spluttering economy pose new challenges.
Paul DiLillo returns
The Chronicle of Higher Education, ConAgra Foods, Good Humor, Breyers, Pitney Bowes, Symbol Enterprise Mobility Company
WBE Certification Through WBENC
Beta forges new identity as woman-owned enterprise with Amy Gorelkin as CEO and Mickey Kossoff as President.
David March returns
Allergan, Gorton's, Nextel, Nestle Health Science, Perdue
Mickey Kossoff and Amy Gorelkin displaying their WBENC Certificate, which certifies Beta Research as a woman owned and operated business. Beta Research is also certified as a Small Business Enterprise through NYC Small Business Services.2005
New Partnerships, Services & Research Tools
Partner with GlobalEdg for strategic planning services.
Three new services. TARGET (mobile survey research/geofencing), PREDICT (panel research) and WELCOME (web ethnography).
Decipher implemented for online surveys and reporting.
Advanced research analytics capabilities.
Beta plays a whole new game. Technology, service initiatives and key hires give firm a near start-up energy.
Erik Choi, PhD
AARP, CVS, North Shore LIJ, McKesson, Unilever