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Beta Research was founded in 1970 by Jerry Kossoff.
CULTURE
Home-based business
PEOPLE
Jerry Kossoff
Mickey Kossoff
NOTABLE CLIENTS
Medical Economics, Reader's Digest, Time, Inc.
Typesetter Annie Russo sitting at one of the early workstations and printers in the basement of the Kossoff home in Syosset, NY.
1970
First Syndicated Report for Pharmaceutical Print Media (SPACE) & First Check Study
CULTURE
Fast growth. Friends and family join.
PEOPLE
Carl Kossoff
NOTABLE CLIENTS
Johnson & Johnson, Kaiser Permanente, Warner Lambert, Parke-Davis, Sanofi, Schering-Plough
Carl Kossoff with supplier Steve Gittleman from Mktg Inc. in the basement of the Kossoff home in Syosset, NY.
1972
Mall Intercept Studies with Quick Test
CULTURE
Extensive hiring. Employees work from home.
PEOPLE
Gail Disimile
NOTABLE CLIENTS
AVON, Bausch + Lomb, Bristol-Myers Squibb, MetLife, New York Life
Jerry's mother, Bella Kossoff, and Uncle Pete (Millard) adhering quarters to cover letters in the backyard of Beta Research's first office at 52 Morris Drive in Syosset, NY. At this time, quarters were commonly used as an incentive for respondents to complete mail surveys.
1977
CULTURE
Kossoff family moves. Beta housed in large basement. Hectic atmosphere – Kossoff kids and many employees.
NOTABLE CLIENTS
Fairchild First, HBO, Newsweek, Smithsonian Institution, WCBS FM 101.1
Beta Research's CEO, Amy Gorelkin, having fun on a trampoline in the backyard of the new Kossoff home and Beta Research's office at 35 Towl Gate Lane in Syosset, NY.
Client Panels
Subscriber Advertising Measurement
CATI Used For Telephone Interviewing
CULTURE
Long work days. Group lunches. Islander games and other outings.
PEOPLE
David March
Paul Di Lillo
NOTABLE CLIENTS
American Media Inc., National Geographic, TV Guide, U.S. News & World Report, The Wall Street Journal,
The employees frequently spend their leisure time during and after business hours with clients, suppliers and each other. Included in the photo are Pete Caro, Pedro Medina, Gail Disimile, John Hogan, Roberta Schrier, Ginny Mauer and Arty Moossmann.
1980
Focus Group Facility
CULTURE
Culture begins to become more corporate.
NOTABLE CLIENTS
Condé Nast, Forbes, Hearst, Meredith, Playboy
The site of Beta Research's corporate building at 6400 Jericho Turnpike in Syosset, NY is the company's third and current address.
1985
Erdos & Morgan, Inc. Acquired
First Syndicated Study for the Cable Industry
CULTURE
Two different cultures: Beta is still relaxed; Erdos & Morgan is more structured.
PEOPLE
Andy Klein
NOTABLE CLIENTS
A&E, Bravo, Discovery Channel, ESPN, Nickelodeon
First Server, Full Computerization
CULTURE
Jerry and Mickey Kossoff approach retirement uncertain of their future – or Beta's.
PEOPLE
Gail Disimile returns
NOTABLE CLIENTS Bloomingdales, Burger King, Bloomberg Businessweek, Hachette Filipacchi (UK) LTD, Saatchi & Saatchi
Jerry and Mickey Kossoff handing out Beta Research's famed premiums at the Advertising Research Foundation Expo in New York City.
1991
First Email To Beta
Barcoding Mail Surveys
CULTURE
Younger generation of leaders revitalizes Beta.
PEOPLE
Amy Kossoff (Gorelkin)
Jason Gorelkin
Terry McNiff
NOTABLE CLIENTS American Express Publishing, DirecTV, Kimberly-Clark, Motorola, The New York Times
At events, Beta Research would hire celebrities, sports stars, impersonators, magicians and other acts to attract the attendees to its exhibit booth. In the photo are Jason Gorelkin and Ava Gold-Ziegler with Clark Gillies and Dave Shultz from the NHL.
1995
First Online Survey & Focus Groups
CULTURE
Emerging Internet methodologies and spluttering economy pose new challenges.
PEOPLE
Paul DiLillo returns
NOTABLE CLIENTS
The Chronicle of Higher Education, ConAgra Foods, Good Humor, Breyers, Pitney Bowes, Symbol Enterprise Mobility Company
WBE Certification Through WBENC
CULTURE
Beta forges new identity as woman-owned enterprise with Amy Gorelkin as CEO and Mickey Kossoff as President.
PEOPLE
David March returns
NOTABLE CLIENTS
Allergan, Gorton's, Nextel, Nestle Health Science, Perdue
Mickey Kossoff and Amy Gorelkin displaying their WBENC Certificate, which certifies Beta Research as a woman owned and operated business. Beta Research is also certified as a Small Business Enterprise through NYC Small Business Services.
2005
New Partnerships, Services & Research Tools
Partner with GlobalEdg for strategic planning services.
Three new services. TARGET (mobile survey research/geofencing), PREDICT (panel research) and WELCOME (web ethnography).
Decipher implemented for online surveys and reporting.
Advanced research analytics capabilities.
CULTURE
Beta plays a whole new game. Technology, service initiatives and key hires give firm a near start-up energy.
PEOPLE
Tanya Krim
Erik Choi, PhD
NOTABLE CLIENTS
AARP, CVS, North Shore LIJ, McKesson, Unilever