New platforms have put customers in the driver's seat like never before. A wide range of social media outlets of all descriptions let them decide how, where and when they are going to talk about issues, experiences and aspirations. If you have any market presence at all, there's a better than even chance that you figure in these discussions.
Beta's social media capabilities empower you to keep tabs on the burgeoning exchange by deeply monitoring relevant topics and trends across venues. Then, we help you dig deeper, engaging influencers in directed exchange to separate genuine development from mere small talk. We can also leverage our findings to create finely-honed surveys that can provide strategic insights quickly and cost-effectively.Social media research can be used for:
- Monitoring and listening
- Attitudinal studies
- Usage studies
- Media tracking studies
- Custom studies
Social Media Case Studies and Supporting Information: