Engaging with customers on-site is an extraordinarily effective way to understand buying habits and perceptions in real time. Beta can help you design onsite studies that will get you fast, accurate reactions to your brand and products. Our onsite services include both traditional methods – like taste tests – and cutting-edge technology – such as eye-tracking, geofencing and smart phone interaction.
Beta will help you determine what you need to know and the best way to structure your study to rapidly obtain results you can rely on. Our onsite studies can be single-shot or multi-day, multi-location events, depending upon your sample requirements.