Perhaps more than other media, print publications must satisfy two divergent audiences: readers and advertisers. While at times it can seem like a guessing game to keep both groups happy, carefully-constructed research can identify where their interests align and help you offer greater value to both.
We can help you determine what readers expect from advertisers, the impact of placement on various types of ads and other nuanced information that will help you retain your advertisers' commitment to your publications.Our signature services for print and media companies include:
- Subscriber panel studies
- Beta Editorial Tracking Studies
- Subscriber/audience/newsstand buyer studies
- Advertising page exposure (APX)
- Subscriber advertising measurements (SAM™)
- Advertising communication evaluator (ACE)