For Immediate Release

November 11, 2015

Beta Research Corporation Announces the Introduction of a New Product: WELCOME℠ (Web Ethnography Leveraging Comprehensive Online Mobile Exploration) Tool

WELCOME℠ leverages one-on-one sessions with individual study participants, utilizing mobile technology to provide cost effective and rapid turnaround ethnographic research.

Syosset, New York, November 11, 2015 - Beta Research Corporation, a certified woman-owned, full-service provider of custom market research, announced today that they have added a new product, WELCOME℠ to their growing arsenal of research platforms. Concurrent with the opening of the brand new state of the art focus group and usability testing facility in Syosset, NY, Beta Research Corporation is expanding the tools it provides to clients to support innovative and cost efficient qualitative research.

WELCOME℠, powered by 20|20 Research, leverages the growing capability of mobile technology to bring a moderator into a study participant's home, office or anywhere an ethnographic study is needed. Just a single hour of 1:1 interaction under the guidance of a trained moderator can show you how your customers integrate your product into their everyday lives. You can learn what delights them, what annoys them and what they hope that your product can do for them, now and into the future. WELCOME℠ overcomes the barriers of traditional ethnographic studies that required researchers to travel to a participant's location, spend time with them in their home/office/etc. and observe their interaction with a product/process. The traditional methodology resulted in rich and amazing insights, but ended up being an expensive, time-intensive, cumbersome and intrusive process. WELCOME℠ allows you to see and understand the actual usage patterns of your product, discover unmet needs, reveal potential issues and concerns and quickly determine what customers truly value about your product.

Amy Gorelkin, CEO of Beta Research stated, "We are excited to bring to market an innovative and cost effective approach for mobile ethnographic research that also eliminates the frustrating technology problems sometimes experienced in online research by utilizing an extensive pre-project process that resolves technology glitches in advance and minimizes no-shows." She further stated that, "WELCOME is a cost effective approach to ethnographic research, allows the interviews to be conducted quickly in disparate locations and has the added benefit of allowing the client to review a complete transcript, sometimes as fast as the very same day of the research project."

For further information about WELCOME℠ or any questions regarding this press release, please contact June McPherson, EVP, Strategic Planning and Business Development at or 804-484-4548.

About Beta Research Corporation
For over forty years, Beta Research Corporation has helped its client base, who include pharmaceutical companies, consumer goods manufacturers, healthcare organizations, media companies, direct marketers and advertising agencies, obtain the information they need to make smarter decisions, reach more customers and build up their bottom lines. Beta Research uses a range of methodologies - quantitative and qualitative, old line and cutting edge - to help businesses function more effectively in their chosen marketplaces. With the right information, Beta Research helps its clients make critical decisions that attract customers and enhance their profits. Studies include concept, branding, packaging, product, attitude and usage, advertising, tracking, panel development and syndicated.

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Beta Research
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Jason Gorelkin
Chief Operating Officer

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