For Immediate Release

June 25, 2015

Beta Research Corporation Names Tanya Krim to a New Position as Executive Vice President, Advanced Qualitative Research Techniques and Analysis

Tanya Krim Brings Authenticity, Empathy and Multi-Lingual Global Expertise in Helping Clients Develop a Deeper Emotional Connection with their Customers through Contemporary Qualitative Research Techniques Yielding Superior Insights


Syosset, New York, June 25, 2015 - Beta Research Corporation, a certified woman-owned, full-service provider of custom market research, announced today that it is partnering with Tanya Krim who, in addition, to her role at TKInsights will act as Executive Vice President, Advanced Qualitative Research Techniques and Analysis. In the newly created role, Krim is an integral part of the management team and reports to Amy Gorelkin, Chief Executive Officer of Beta Research Corporation.


"As we prepare to launch a new, state of the art focus group facility in Long Island later this year, we wanted to deepen our expertise in state-of-the-art Qualitative Research techniques to supplement our existing base of qualitative research capabilities," says Gorelkin. "Tanya brings a proven track record of working with high-profile clients utilizing both proven and leading edge qualitative techniques in the "touchy feely" side of market research. She strives to represent the authentic voice of the consumer yet simultaneously brings a Brand Manager's sensibility to both her research and the resulting recommendations to ensure that the client can implement what really works in the marketplace." said Gorelkin.


In this role, Tanya will also be broadening the global expertise that Beta Research Corporation offers to its clients through her ability to moderate and/or oversee sessions in French, German or Spanish, in addition to her native English. She has a vast network of alliances with other qualitative research consultancies in many other parts of the world including Europe, South America and Asia and enjoys managing multi-country qualitative studies. Her expertise spans a wide range of product categories, including retail, foods, beverages, cosmetic/beauty products, skincare, oral care, personal and sexual healthcare products, baby products, toys, arts & crafts, travel, household products, pharmaceuticals, luxury goods, finance, insurance, and technology. She has worked with subject populations of diverse ages, genders, financial backgrounds and ethnicities.


Prior to her affiliation with Beta Research, Tanya's previous experience includes positions in a London-based international qualitative market research consultancy (subsequently bought by NFO and TNS), at Mercer Management Consulting in NY and then at Young & Rubicam in NY. In 2001, she founded her own firm, TKInsights LLC.


Tanya holds an M.A., summa cum laude, in French and German from the University of London's prestigious King's College. She has also participated in Synectics Brainstorming, Semiotics and Sensory Research Technique training courses. Her expertise includes teaching Qualitative Research 101 courses at a few NYC based colleges (including NYU) and she has also helped train some of her clients' market research department personnel about different, contemporary qualitative research methodologies. She is also the author of insightful market-research articles published in Quirks; one about women and pocket book advertising, and most recently (May 2015) one about the need for empathic customer service in retailers.


Tanya looks forward to bringing her ability to establish rapid and deep rapport with consumers, allowing her to create insightful recommendations that lead to actionable and impactful marketing efforts to the many clients of Beta Research Corporation.


About Beta Research Corporation
For over forty five years, Beta Research Corporation has helped its client base, who include pharmaceutical companies, consumer goods manufacturers, healthcare organizations, media companies, direct marketers and advertising agencies, obtain the information they need to make smarter decisions, reach more customers and build up their bottom lines. Beta Research uses a range of methodologies - quantitative and qualitative, old line and cutting edge - to help businesses function more effectively in their chosen marketplaces. With the right information, Beta Research helps its clients make critical decisions that attract customers and enhance their profits. Studies include concept, branding, packaging, product, attitude and usage, advertising, tracking, panel development and syndicated.


For proven approaches and fresh perspectives, please go to www.BetaResearch.com.


Please contact Jason Gorelkin at jgorelkin@betaresearch.com or 516-935-3800 for further information regarding this press release.




Beta Research
Syosset, New York

Contact:
Jason Gorelkin
Chief Operating Officer

P: 516.935.3800 Ext.248
F: 516.935.4092

jgorelkin@betaresearch.com