For Immediate Release

April 2, 2014

Beta Research Corporation Announces the Introduction of a New Product: TARGET (Trigger Area Response Geofence Engagement Tool) to its Mobile Survey Research Platform

TARGET, Utilizing Geofencing, Can Trigger a Mobile Survey to Opt-In Consumers at the Point of Purchase


Syosset, New York, April 2, 2014 - Beta Research Corporation, a certified woman-owned, full-service provider of custom market research, announced today that they have added a new product, TARGET, to their arsenal of market research tools. TARGET provides geofencing capability to Beta Research Corporation's already robust mobile survey research platform. Geofencing technology provides the ability to create a virtual "fence" around a specific geographic location. The location-enabled technology can detect consumers, who have opted-in for research, when they enter, dwell for a specified amount of time or exit these virtual "fenced" areas. Geofences can be set around literally any location, such as a specific retail store, an outdoor billboard advertisement, a specific geographic location, such as an airport or theme park, or any location with a known latitude/longitude.


One of the most relevant applications of TARGET is in the in-store path to purchase, as you can intercept shoppers in their natural shopping environment, replacing more expensive shop-alongs or shopper intercept studies. TARGET provides access to these shoppers through a large mobile research survey panel – individuals who have opted in to participate in research on their smartphones or other mobile devices. Shoppers can be triggered to take a survey at any point during their retail visit. In addition to a mobile survey, the shopper can be asked to do a "mobile task," such as finding a product, snapping a photo, scanning a product barcode or recording a video of their shopping experience while verbally identifying what criteria influenced the actual purchase selection and sales conversion. These tasks use geofencing technology to verify the shopper's actual location and then the research results (survey, barcode scan, photo, or video) can be uploaded directly to the TARGET application where the data can be made available for real-time analysis. TARGET also provides the capability to conduct in-home use tests by triggering periodic mobile surveys and requests for video/photos for a cost effective approach to video ethnography.


"We are truly excited about TARGET as it expands the offerings we bring to our client base. Beta Research Corporation brings a proven track record of innovative research, superior customer service and cost-effective results that have benefited consumer packaged goods, pharmaceutical, media, advertising, publication and cable industry clients," said Amy Gorelkin, Chief Executive Officer of Beta Research Corporation. Further, Ms. Gorelkin stated, "TARGET is an ideal fit for providing Beta's expanding client base with an opportunity to utilize our research methodology in a new and innovative way that will elevate their research insight and pinpoint strategic growth opportunities."


For further information about TARGET or regarding this press release, please contact June McPherson, EVP, Strategic Planning and Business Development at jmcpherson@betaresearch.com or 804-484-4548.


About Beta Research Corporation
For over forty years, Beta Research Corporation has helped its client base, who include pharmaceutical companies, consumer goods manufacturers, healthcare organizations, media companies, direct marketers and advertising agencies, obtain the information they need to make smarter decisions, reach more customers and build up their bottom lines. Beta Research uses a range of methodologies - quantitative and qualitative, old line and cutting edge - to help businesses function more effectively in their chosen marketplaces. With the right information, Beta Research helps its clients make critical decisions that attract customers and enhance their profits. Studies include concept, branding, packaging, product, attitude and usage, advertising, tracking, panel development and syndicated.


For proven approaches and fresh perspectives, please go to www.BetaResearch.com.




Beta Research
Syosset, New York

Contact:
Jason Gorelkin
Chief Operating Officer

P: 516.935.3800 Ext.248
F: 516.935.4092

jgorelkin@betaresearch.com