November 20, 2013
Beta Research Corporation and GlobalEdg Announce Formation of a Strategic Partnership
Newtown, CT and Syosset, New York, November 20, 2013 - GlobalEdg, a management-consulting firm focused on executive/organizational development and Beta Research Corporation, a certified woman-owned, full-service provider of custom market research, announced today that they have formed a strategic alliance that will focus on combining the strengths of both companies to provide a unique customer focused, "outside-in" approach to assessing employee engagement and organizational culture.
"I am truly excited with what our partnership will bring to our clients. Beta Research Corporation is an ideal fit for partnering on our assessment tools given their 40 years of market research experience and extensive background in the industry," says Paul Butler, President of GlobalEdg. "Beta Research Corporation brings a proven track record of innovative research, superior customer service and cost-effective results that have benefited consumer packaged goods, pharmaceutical, media, advertising, publication and cable industry clients", added Butler. Amy Gorelkin, Chief Executive Officer of Beta Research Corporation is excited to partner with GlobalEdg for their reputation to grow leadership talent and utilize a disciplined approach to strategic thinking, planning and execution. Gorelkin stated, "GlobalEdg is an ideal fit for providing Beta's client base with an opportunity to utilize our research methodology in a new way that will elevate their organizational experience and pinpoint strategic growth opportunities."
GlobalEdg is a company dedicated to helping organizations build leadership capability in focusing and executing on what's most important, and aligning and engaging people to deliver exceptional results. GlobalEdg consultants have successfully trained and consulted with thousands of leaders in Fortune 500 organizations. GlobalEdg's proprietary methodologies and tools are used by leaders in many of the world's most successful companies. To learn more about how to build your organizations capability, please go to www.GlobalEdg.com.
About Beta Research Corporation
For over forty years, Beta Research Corporation has helped its client base, who include pharmaceutical companies, consumer goods manufacturers, healthcare organizations, media companies, direct marketers and advertising agencies, obtain the information they need to make smarter decisions, reach more customers and build up their bottom lines. Beta Research uses a range of methodologies - quantitative and qualitative, old line and cutting edge - to help businesses function more effectively in their chosen marketplaces. With the right information, Beta Research helps its clients make critical decisions that attract customers and enhance their profits. Studies include concept, branding, packaging, product, attitude and usage, advertising, tracking, panel development and syndicated. For proven approaches and fresh perspectives, please go to www.BetaResearch.com.
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