November 30, 2006
Erdos & Morgan and Beta Research Announce Their Biennial Study of Business & Leisure Travel Markets
The study focuses on the findings as to who the business and leisure travelers are; where and why they are going on domestic or international trips; and what current travel patterns and trends hold for the future of American travelers. Additionally, the study contains information on readership of more than 90 magazines, nearly a dozen daily and Sunday newspapers and viewership of more than 40 cable television channels. It also addresses the factors that influence choice in decisions for travel arrangements regarding transportation, lodging and car rentals.
The sample for this survey is comprised of a nationally representative sample of adults, 18 years or older, living within the 48 contiguous United States (including Washington, D.C.). To qualify for inclusion, the adult must live in a household with an income of $50,000 or more and have traveled for vacation/leisure/personal and/or business reasons in the past three years.
The study was fielded during the week of April 17th, 2006 to 15,000 qualified households randomly drawn on a state-by-state basis to replicate the adult population living in households with incomes of $50,000 or more. Six key variables are held constant when drawing the sample; namely, sex, geographic division, age of head of household, household size, household income, market size.
A partial summary of the key findings are as follows:
Reasons traveled for business in the past 12 months
|Client meetings/Sales calls||19.9%|
|Internal sales meetings||4.8%|
Qualities most important in selecting a hotel/motel for business trips
How your vacation/leisure/personal trips are usually booked
|Call Hotel Directly||36.5%|
|Call Airline Directly||17.7%|
|Use Travel Agent||13.2%|
Most important factors when making leisure travel decisions
|Provide good service||88.9%|
|Has pleasant and efficient employees||86.1%|
|Has casual dress attire/surroundings||59.6%|
|Is easy to get to||58.6%|
|Is located within the U.S.||51.5%|
|Offers a broad range of activities||41.6%|
|Has first-rate dining||30.6%|
|Recommended by friends/family||28.5%|
Sources used in travel planning
|Surfing the Internet||56.3%||53.0%|
|Internet travel sites||45.6%||42.2%|
|Brochures obtained directly from resorts||34.6%||34.8%|
|Articles in travel magazines||30.9%||28.3%|
|Auto club brochures/books||30.4%||30.6%|
|Articles in newspapers||29.1%||28.3%|
|Travel section in newspaper||28.8%||28.6%|
Erdos & Morgan is a full-service market research company offering a broad range of services to corporate America, the media, and advertising agencies. Founded in 1947 by Paul L. Erdos and Arthur J. Morgan, our years of experience have provided us with unparalleled familiarity with the types of questions and analyses focused on business-to-business research.
Erdos & Morgan is readily identified as a leader in business-to-business research and has emerged as one of the premier international market and media research companies based in the United States.
Beta Research has been fielding custom and syndicated studies since 1970, and is a full service market research firm. Its methodologies span both qualitative and quantitative approaches. Clients include pharmaceutical companies, consumer goods manufacturers, healthcare organizations, media companies, direct marketers and ad agencies.
For more information on Erdos & Morgan and Beta Research's Travel 2006–2007 Study or their other services, please contact Nicholas Ferrari or Jason Gorelkin.
Syosset, New York
Chief Operating Officer
P: 516.935.3800 Ext.248