For Immediate Release

July 28, 2004

Due To The High Cost of Gasoline, Beta Research Asks A Series of Questions Pertaining To Fuel-Efficient Hybrid Cars

Recently there has been an increasing amount of discussion concerning the high cost of gasoline. Prompted by an article in Time Magazine, Beta Research Corp. asked a series of questions pertaining to fuel-efficient hybrid cars.

On a prior basis it was decided to interview at least 300 respondents across the 48 contiguous states. These interviews were spread out fairly equally across the period of July 19–25 with three call-backs per household if there was no one 18 years of age or older to respond.



1. Based on everything you have seen, read, or heard about hybrid cars, is your overall impression…?
Total 18-34 35-50 50+
# % # % # % # %
Very Favorable 112 33.0 27 31.8 41 30.6 44 36.7
Somewhat Favorable 154 45.4 45 52.9 65 48.5 44 36.7
Not too Favorable 31 9.1 5 5.9 18 13.4 8 6.7
Not at all favorable 7 2.1 2 2.4 2 14.9 3 2.5
Don't know enough about them 35 10.3 6 7.1 8 6.0 21 17.5
Base 339 100.0 85 100.0 134 100.0 120 100.0


Total Males Males 18-34 Males 35-50 Males 50+
# % # % # % # %
Very Favorable 62 37.1 13 31.7 26 38.8 23 39
Somewhat Favorable 75 44.9 23 56.1 37 55.2 15 25.4
Not too Favorable 10 6.0 3 7.3 2 3.0 5 8.5
Not at all favorable 6 3.6 2 4.9 1 1.5 3 5.1
Don't know enough about them 14 8.4 - - 1 1.5 13 22.0
Base 167 100.0 41 100.0 67 100.0 61 100.0


Total Females Females 18-34 Females 35-50 Females 50+
# % # % # % # %
Very Favorable 50 29.1 14 31.8 15 22.4 21 34.4
Somewhat Favorable 79 45.9 22 50.0 28 41.8 29 47.5
Not too Favorable 21 12.2 2 4.5 16 23.9 3 4.9
Not at all favorable 1 0.6 - - 1 1.5 - -
Don't know enough about them 21 12.2 6 13.6 7 10.4 8 13.1
Base 172 100.0 44 100.0 67 100.0 61 100.0


1a. The primary reasons offered for overall impression are:
Favorable Not Favorable
-Fuel Effecient
-Clean Air/ Less Polution
-Less Depenedent on (foreign) oil
-Improves Environment (specifically)
-Good for Local (city) Driving
-Not Enough Horsepower
-Still Too New
-Don't Know Longevity
-Car is too Small


2. Which manufacturer do you think is most likely to have the greatest success in manufacturing and selling hybrid cars?
Total 18-34 35-50 50+
# % # % # % # %
Toyota 81 23.9 19 22.4 30 22.4 32 26.7
Honda 110 32.4 32 37.6 44 32.8 234 28.3
Nissan 2 0.6 1 1.2 - - 1 0.8
Lexus 5 1.5 3 3.5 1 0.7 1 0.8
VW 1 0.3 - - - - 1 0.8
Mitsubishi 1 0.3 - - 1 0.7 - 0.8
Foreign Car 1 0.3 - - - - 1 0.8
Japanese Manufacturer 3 0.9 2 2.4 - - 1 0.8
GM 44 13.0 8 9.4 14 10.4 22 18.3
Ford 42 12.4 11 12.9 19 14.2 12 10.0
Chrysler 4 1.2 - - 1 0.7 3 2.5
Chevy 2 0.6 - - 2 1.5 1 -
Saturn 1 0.3 - - 1 0.7 - -
American Manufacturer 1 0.3 - - 1 0.7 - -
None 1 0.3 - - - - 1 0.8
Don't Know 40 11.8 9 10.6 20 14.9 11 9.2
Base 339 100.0 85 100.0 134 100.0 120 100.0


3. The next time you are in the market for a new car, would you...?
Total 18-34 35-50 50+
# % # % # % # %
Consider purchasing a hybrid 206 60.8 51 60.0 77 57.4 78 65.0
Not consider purchasing a hybrid 133 39.2 34 40.0 57 42.5 42 35.0
Base 339 100.0 85 100.0 134 100.0 120 100.0

Total Males Males 18-34 Males 35-50 Males 50+
# % # % # % # %
Consider purchasing a hybrid 104 62.3 26 63.4 41 61.2 37 62.7
Not consider purchasing a hybrid 63 3.7 15 36.6 26 38.8 22 37.3
Base 167 100.0 41 100.0 67 100.0 59 100.0

Total Females Females 18-34 Females 35-50 Females 50+
# % # % # % # %
Consider purchasing a hybrid 102 59.3 25 56.8 36 553.7 41 67.2
Not consider purchasing a hybrid 70 40.7 19 43.2 31 46.3 20 32.8
Base 172 100.0 44 100.0 67 100.0 61 100.0


3a. The primary reason cited across all demographic groups are as follows:
Favorable Not Favorable
-Save on Fuel
-Environmental Reasons
-Less Pollution
-Reduce Dependce on Oil
-If Price is Right
-Less Expensive to Operate
-Not Enough Horsepower
-Don't Know Longevity
-Prefer SUV / truck


Beta Research
Syosset, New York

Contact:
Jason Gorelkin
Chief Operating Officer

P: 516.935.3800 Ext.248
F: 516.935.4092

jgorelkin@betaresearch.com