For Immediate Release

July 12, 2004

Beta Research Continues To Try To Understand The Public's Travel Plans In a Climate of Turmoil

Syosset, New York, July 12, 2004 - On Thursday morning, July 8th, Homeland Security Secretary Thomas Ridge issued a warning about the possibility of a major terrorist attack in the U.S. by the Al-Qaeda group:

In our effort to further comprehend the general public's travel plans in this climate of turmoil, Beta Research Corporation completed 375 random telephone calls across July 8th and July 9th. The questions and their corresponding responses follow:

1. Question:
Are you aware that this past Thursday morning, Homeland Security Secretary Thomas Ridge issued a warning about the possibility of a major terrorist attack in the U.S. by the Al-Qaeda group?


 
Total
Male
Female
 
#
%
#
%
#
%
Yes
260
69.3
118
71.1
142
67.9
No
115
30.7
48
28.9
67
32.1
Total
375
100.0
166
100.0
209
100.0

2. Question:
How likely do you think an attack will occur?


 
Total
Male
Female
 
#
%
#
%
#
%
Very Likely
73
19.5
17
10.2
56
26.8
Somewhat Likely
158
42.1
74
44.6
84
40.2
Not too Likely
99
26.4
55
33.1
44
29.0
Not at all Likely
45
12.0
20
12.1
25
12.0
Total
375
100.0
166
100.0
209
100.0

3a. Question:
Will terrorism affect your summer plans?


 
Total
Male
Female
 
#
%
#
%
#
%
Yes
51
13.6
12
7.2
39
18.7
No
324
86.4
154
92.8
170
81.3
Total
375
100.0
166
100.0
209
100.0

3b. Question:
In what way will terrorism affect your summer plans?


 
Total
Male
Female
 
#
%
#
%
#
%
Travel by car, not plane
29
56.9
7
58.3
22
56.4
Will visit family, friends
8
15.7
2
16.7
6
15.4
Will stay home, near home
9
17.6
1
8.3
8
20.5
Become more cautious
3
5.9
2
16.7
1
2.6
Stay within US, not abroad
3
5.9
1
8.3
2
5.1
Other
4
7.8
1
8.3
3
7.7
Total Mentions
56
109.8
14
116.7
42
107.7
Base
51
100.0
12
100.0
39
100.0




Beta Research
Syosset, New York

Contact:
Jason Gorelkin
Chief Operating Officer

P: 516.935.3800 Ext.248
F: 516.935.4092

jgorelkin@betaresearch.com