Perhaps more than ever, media must satisfy two divergent audiences: users and advertisers. While at times it can seem like a guessing game to keep both groups happy, carefully-constructed research can identify where their interests align and help you offer greater value to both.

We can help you determine what users expect from advertisers, the impact of placement on various types of ads and other nuanced information that will help you retain your advertisers' commitment to your brand.

Our signature services for media companies include:
  • Advertising, marketing communications and packaging evaluations
  • Subscriber panel studies
  • Beta Editorial Tracking Studies
  • Subscriber/audience buyer studies
  • Advertising page exposure (APX)
  • Subscriber advertising measurements (SAM™)
  • Advertising communication evaluator (ACE)
We also work closely with specialty and professional media companies to help them build stronger, more loyal audiences.