Key Personnel

Jason Gorelkin
Chief Operating Officer

We don't just talk about things; we put them in motion. We frequently develop and implement strategic plans for our clients in a matter of days.

As COO, Jason is responsible for pushing things forward on all fronts. He likes to ensure that Beta is consistently delivering the latest and greatest for its clients, whether that means developing better sample controls, implementing a fresh methodology or rolling out the latest technology.

Jason helps the Beta team remain aware of the big picture, even as they deliver highly detailed work for clients. Following the Beta tradition, his management style is energetic and focused on rapid turnaround of results that clients can use in strategic decision-making.

Soon after joining Beta in 1996, Jason began to develop the firm's online research capabilities, an area in which he is still deeply involved. His previous experience includes working as an Industrial Engineer for UPS's Overnight Transportation Company.

Jason holds a B.S. in industrial engineering and economics from Pennsylvania State University. In his free time, he enjoys riding his motorcycle, watching documentaries, spending time with his family, traveling, sports, theater and listening to music.

  • At Beta since: 1996
  • Key areas of expertise: Online Research, Technology in Research, Media
  • Representative clients: AARP, American Express, Cablevision/Newsday, Condé Nast Publications, Dow Jones and Company, Hearst Corporation, The New York Times


P 516.935.3800 Ext.248
F 516.935.4092

jgorelkin@betaresearch.com