These days everyone has a website. Some sites are good, some are not. Some draw customers in, while others drive them away. Some make it easy for customers to find the information they came for or to make a purchase, while others introduce layers of complexity and confusion.
If information, Internet sales – or Internet-informed sales – are critical to your business, it is crucial to understand how customers respond to and interact with various aspects of your website. Beta's robust usability studies can help you determine where you've put out the virtual welcome mat – and where you've slammed the door in customers' faces.Our Internet and web usability studies include:
- User profile studies
- Lab-based usability studies
- Social media studies
- Eye-tracking studies
In addition to Internet sites, Beta now performs similar studies on tablet and smart phone apps.