Sometimes it's just not enough to be able to talk to your customers. To understand what really goes into a purchase decision, you want to reach them right at the point of sale. Geofencing is a breakthrough technology that enables you to do precisely that.
With geofencing, you can create a virtual fence that's as small as a single store or as large as an entire city. The technology detects when opt-in users enter, dwell or exit the fenced-in area. It then facilitates two-way communication – including surveys and incentives – utilizing their smart phones.Geofencing provides unprecedented insight into customer thought processes. It is especially useful for:
- Shopper insight studies
- Retail studies
- Competitive analysis
- Customer satisfaction studies
- Voice of customer research
Geofencing Case Studies and Supporting Information