Geofencing

Sometimes it's just not enough to be able to talk to your customers. To understand what really goes into a purchase decision, you want to reach them right at the point of sale. Geofencing is a breakthrough technology that enables you to do precisely that.


With geofencing, you can create a virtual fence that's as small as a single store or as large as an entire city. The technology detects when opt-in users enter, dwell or exit the fenced-in area. It then facilitates two-way communication – including surveys and incentives – utilizing their smart phones.

Geofencing provides unprecedented insight into customer thought processes. It is especially useful for:
  • Shopper insight studies
  • Retail studies
  • Competitive analysis
  • Customer satisfaction studies
  • Voice of customer research

Geofencing Case Studies and Supporting Information



Please click on the App Store or Google Play icon below to download Beta Research's Mobile Research and Geofencing App.

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