Sometimes it's just not enough to be able to talk to your customers. To understand what really goes into a purchase decision, you want to reach them right at the point of sale. Geofencing is a breakthrough technology that enables you to do precisely that.

With geofencing, you can create a virtual fence that's as small as a single store or as large as an entire city. The technology detects when opt-in users enter, dwell or exit the fenced-in area. It then facilitates two-way communication – including surveys and incentives – utilizing their smart phones.

Geofencing provides unprecedented insight into customer thought processes. It is especially useful for:
  • Shopper insight studies
  • Retail studies
  • Competitive analysis
  • Customer satisfaction studies
  • Voice of customer research

Geofencing Case Studies and Supporting Information

Please click on the App Store or Google Play icon below to download Beta Research's Mobile Research and Geofencing App.

Available on the App Store     Get it on Google Play