Perhaps more than ever, media must satisfy two divergent audiences: users and advertisers. While at times it can seem like a guessing game to keep both groups happy, carefully-constructed research can identify where their interests align and help you offer greater value to both.
We can help you determine what users expect from advertisers, the impact of placement on various types of ads and other nuanced information that will help you retain your advertisers’ commitment to your brand.
Our services for media companies ensure:
- More effective marketing campaigns for their advertisers
- Better communication tools to access their readers
- How editorial content can better serve their audience
- Advertisers that their marketing dollars are being invested correctly
We also work closely with specialty and professional media companies to help them build stronger, more loyal audiences.
Beta Research’s clients in the media space include: