Consumer markets are notoriously fickle. What’s hot this year could be completely passé next. A valuable brand name could take a serious beating in the public eye for reasons beyond your control. Competitors could come out of nowhere to woo away your customers. And, finally, a perceived disconnect between price and value could leave you fighting a losing battle.
Beta’s consumer studies are intended to get you out in front of what your customers care about, what they think about you and what they are looking for next. We can help you complete the communication circle by asking the right questions, leveraging the answers and developing more effective marketing strategies and messages.
For companies in this space, our studies include but are not limited to:
- Branding evaluation
- Market and positioning
- Product concept
- Customer satisfaction
- Advertising, marketing communications and packaging
- Attitude and usage
- Product usage and taste testing
- Segmentation
We will also work with you to create a customized research approach to meet your research objectives and your individual business needs.
Key Beta Research clients in the consumer space include:
