An online survey will be conducted in January among a national sample of 3,500 cable subscribers. Question areas include the following:
Viewers of each network will be asked whether specific adjectives/phrases describe the network: “Very Much,” “Somewhat” or “Not At All.” Adjectives/phrases included are:
- Entertaining
- Informative
- Pay more attention to a network’s commercials
- One of my favorite channels
- Bold/tries new things
- Has many original programs/series
- Distinctive
- Valuable
- A channel with programs that I like to comment or read about on social media
- Family oriented
- High quality
- A network that I especially like to watch during these times of the coronavirus
- Has hosts and on-air personalities I like
- A channel with programming that I like to watch online/smartphone/tablet
- More likely to buy advertised products
The study measures over 50 basic/digital basic networks and the 4 major broadcast networks.