COVID-19 Update

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During the COVID-19 pandemic, Beta Research’s focus group facility is not available for on-site/in-person research. We are however, conducting  Web-Enabled Focus Groups and IDIs with webcams thru our strategic partner CIVICOM Market Research Services.


Erdos & Morgan Releases 2020 Financial Advisor Media Outlook and Usage Study

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FAMOUS study

Erdos & Morgan is proud to release the 2020 Financial Advisor Media Outlook and Usage Study (FAMOUS). This distinctive annual study regarding the Financial Advisors (FA) market provides unique insights into the thought process and preferences of Financial Advisors with regard to their media consumption and knowledge of ETFs and Fund Families within the professional… Continue reading


Beta Research Authors Medical Cannabis Consumer White Paper

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Syosset, New York, March 15, 2017 – Beta Research Corporation, a certified woman owned, full-service provider of custom market research, released its white paper today that focuses on the medical cannabis consumer. The white paper, in its entirety, is available to download at www.betaresearch.com/cannabis.html. The information highlighted in the white paper is based on Beta… Continue reading


Beta Research Releases Comprehensive Cannabis Study

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Syosset, New York, January 19, 2017 – Beta Research Corporation, a certified woman owned, full-service provider of custom market research, released today its Cannabis User Research Evaluation (CURE) Study, the industry’s most comprehensive syndicated study of the U.S. cannabis consumer. The study evaluates a number of different areas of the cannabis industry: medicinal vs. recreational… Continue reading


Beta Research Announces U.S. Cannabis Consumer Study

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Syosset, New York, November 17, 2016 – Beta Research Corporation, a certified woman owned, full-service provider of custom market research, announced today that it will release next month its Cannabis User Research Evaluation (CURE) Study, the industry’s most comprehensive syndicated study of the U.S. cannabis consumer. The study evaluates a number of different areas of… Continue reading


New State-of-the-Art Focus Group Facility Opened by Beta Research Corporation

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Syosset, New York, July 14, 2016 – Beta Research Corporation, a certified woman owned, full-service provider of custom market research, announced today that it has officially opened its new Focus Group and Usability Testing facility. Located at 485 Underhill Blvd. Suite 200, Syosset, NY 11791, this new 3,500 square foot facility features three-tiered stadium seating… Continue reading


2015 Beta Research Brand Identity Study

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Methodology The 2015 Beta Research Brand Identity Study was conducted online in January 2015 among a national sample of 4,702 cable subscribers using Survey Sampling’s Survey Spot Online Panel. Viewers were asked whether specific brand attributes very much describe, somewhat describe or does not describe specific networks. The study measured 63 basic or digital basic… Continue reading