Focus Groups

Focus groups are a time-tested way to gauge your market’s reaction to concepts, products and brands. Beta offers you a comfortable, convenient facility, seasoned facilitators and decades of expertise in each step of the process, including study construction, panel selection and response analysis.

Consider using Beta Research when you need to:

  • Test new concepts for products or services 
  • Assess creative marketing ideas including ad and copy testing
  • Learn the best ways to communicate with your target audience
  • Gain better insights into your customers’ personalities 
  • Generate new strategic approaches for established or emerging markets
  • Dig deeper and uncover nuances from quantitative data
  • And most of all, learn what you don’t know ….

Recruiting Services:

For a proposal, cost estimate or to reserve our Focus Group Facility, please call or email Gail Disimile or Sue Rose at 516-935-3800.

Could your sense of your market be clearer?