Focus groups are a time-tested way to gauge your market’s reaction to concepts, products and brands. Beta offers you a comfortable, convenient facility, seasoned facilitators and decades of expertise in each step of the process, including study construction, panel selection and response analysis.
Consider using Beta Research when you need to:
- Test new concepts for products or services
- Assess creative marketing ideas including ad and copy testing
- Learn the best ways to communicate with your target audience
- Gain better insights into your customers’ personalities
- Generate new strategic approaches for established or emerging markets
- Dig deeper and uncover nuances from quantitative data
- And most of all, learn what you don’t know ….