Capabilities

For nearly every problem, there are multiple solutions. But some solutions are a better fit than others. Before we propose an approach to your particular research need, we work closely with you to understand what’s at stake – and what you really require from the project. Then we take into consideration your timeframe and your budget. Only then do we recommend an approach that will get you the critical answers you’re counting on us to provide.

Our capabilities are extensive and embrace both time-tested and emerging methodologies and both quantitative and qualitative studies, including:

Quantitative

  • Mail
  • Telephone (including public opinion polling)
  • Online
  • Onsite Interviews at Malls, Conventions and Events
  • In-home Usage
  • Taste Tests

Qualitative

  • Traditional and Online Focus Groups (all aspects)
  • In-depth Interviewing (IDIs) – Telephone and In-person
  • Website Usability Testing
  • Social Media
  • Mock Trials
  • Eye Tracking
  • Focus Group Facility (Long Island, NY)

Our complete range of services covers everything you need from study design to presentation of results and understanding their implications for your business:

  • Study Design/Methodologies
  • Sample Selection and Questionnaire Design
  • Project Management
  • Mailing and Mail Processing Services
  • In-house Telephone Staff + “800” Phone Lines
  • Computer-Aided Telephone Interviewing (CATI)
  • Online Technologies/Programming
  • Onsite Focus Group Facilities
  • Data Entry, Coding and Editing
  • Onsite Computing/Tabulating
  • Database Services
    • Panel Construction and Maintenance
    • Database Appending
    • List/Sample Maintenance
    • Format Capabilities (ASCII, Excel, Access)
  • Statistical Analysis and Interpretation of Results
    • Historical Analysis
    • Cluster Analysis
    • Discriminant Analysis
    • Factor Analysis
    • Modeling and Forecasting
    • Perceptual Mapping
    • Regression Analysis
  • Report Writing
    • Detailed and Actionable or Prose-Based
    • PowerPoint
    • Desktop Publishing, Graphics
    • Presentation of Results to Management
    • Marketing Planning and Consulting

We are hands-on at all stages of the process, from carefully designing your survey or test plan to producing detailed reports that you can use to take informed strategic action. You’ll find us friendly, reliable, resourceful – and fun.

What’s the best way to get the information you need?