Subscriber Advertising Measurement
CATI Used for Telephone Interviewing
First Email to Beta
Barcoding Mail Surveys
The Beta Story
Jerry Kossoff was fascinated by the way people think. He had a passion for understanding what moved a person to purchase one product over another and to respond to one advertisement while completely ignoring a similar one. He built that passion into a flourishing career in market research, working first with TWA and subsequently with Oxtoby-Smith research.
But working for someone else’s organization – no matter how prestigious – was not enough for Jerry. He envisioned a full service market research company accessible to businesses of all sizes, with plenty of hands-on attention, mastery of multiple methodologies and a commitment to providing findings with sound, practical implications. He also envisioned sharing his excitement about exploration and discovery with colleagues and clients alike in an atmosphere of close collegiality and fun.
What Jerry started in 1970 gradually grew into Beta Research Corporation. We are proud to be the stewards of Jerry’s vision.