Founded


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Telephone Research
Mall Intercept Studies with Quick Test

 
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Telephone Concept Testing

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Client Panels
Subscriber Advertising Measurement
CATI Used for Telephone Interviewing

 
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Focus Group Facility

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Erdos & Morgan Inc. Acquired
First Syndicated Study for the Cable Industry

 
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First Server/Full Computerization

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First Email to Beta
Barcoding Mail Surveys

 
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First Online Surveys & Focus Groups

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WBE Certification Through WBENC

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New Partnerships, Services & Research Tools

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The Beta Story

Jerry Kossoff was fascinated by the way people think. He had a passion for understanding what moved a person to purchase one product over another and to respond to one advertisement while completely ignoring a similar one. He built that passion into a flourishing career in market research, working first with TWA and subsequently with Oxtoby-Smith research. But working for someone else’s organization – no matter how prestigious – was not enough for Jerry. He envisioned a full service market research company accessible to businesses of all sizes, with plenty of hands-on attention, mastery of multiple methodologies and a commitment to providing findings with sound, practical implications. He also envisioned sharing his excitement about exploration and discovery with colleagues and clients alike in an atmosphere of close collegiality and fun.

What Jerry started in 1970 gradually grew into Beta Research Corporation. We are proud to be the stewards of Jerry’s vision.

How can our vision help you achieve yours?