Key Personnel

Amy Gorelkin
Chief Executive Officer

We help organizations reach their clients and subscribers – often in ways they may not have thought about.

Amy takes a very hands-on approach to her role as CEO. She maintains a keen awareness of each job that comes in and its progress towards deadline. She also pitches in where needed, regularly coding, interpreting response numbers and proofreading reports to ensure that clients get what they need, when they need it.

One of Amy's key responsibilities is maintaining Beta's family sensibility, cultivating easy, collegial relationships throughout the company – and ensuring that clients receive prompt, personal attention.

Amy first started working at Beta in 1995. At the direction of our company founder – her late father, Jerry Kossoff – Amy learned every aspect of the business from the ground up.

Amy holds a B.S. in human ecology from Michigan State University. When she is not helping Beta deliver for its clients, she enjoys reading, music, traveling, sports, raising her two children and spending time with friends.

  • At Beta since: 1995
  • Key areas of expertise: Management, Business Finance, Marketing, Sales and Media
  • Representative clients: Barron's, Condé Nast Publications, Forbes, Hearst Corporation, The Ad Age Group, Time, Inc.

P 516.817.3118
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