As a service business, our job is to be there whenever our clients need us
Paul oversees a variety of media projects for Beta’s clients. Although the bulk of current work is in online studies, Paul helps clients implement mail and telephone studies as well. While clients frequently create their own study instruments, Paul collaborates closely with them to ensure that the study will be effective. He has a keen eye for making surveys flow more smoothly for respondents, which is essential to both generating a critical mass of completed surveys and to obtaining results that can be used strategically. Paul supervises every aspect of his clients’ studies, from programming and typesetting, through keeping clients updated through providing tab specs, banner points and specific nets. He also is available to prepare reports – or to assist clients who wish to prepare their own.
Prior to joining Beta, Paul did telephone interviews and provided field service for MKTG. Paul holds a BS in business administration and marketing from the New York Institute of Technology. His favorite leisure time activities include hiking in the mountains and going to the beach. He also enjoys basketball, tennis and learning about wine. He and his wife live in Port Washington with their two children.
- At Beta since: 1983
- Key areas of expertise: Media
- Representative clients: Barron’s, The New York Times, The Wall Street Journal, Time Inc., USA WEEKEND Magazine