When clients say, “I wish I had more information about…” they know they can count on us to recommend solutions that will get them that information, quickly and within their budgets.
David’s clients benefit from his deep understanding of key business drivers: increasing market share, developing new business and building strong, effective teams. In his role as head of Beta’s sister company, Erdos & Morgan, David is responsible for developing new, scalable – and forward-thinking – syndicated studies.
Beginning his market research career at Beta, David’s first assignment was computer programming, but this quickly shifted to client services. He subsequently held several research and advertising related positions in the publishing industry, with a particular focus on healthcare-related publishing. For several years he was group publisher of CMPMedica’s Cliggott Publishing Group. He has also been extremely active in professional organizations, serving as President of the Association of Medical Media (AMM) in 2008 and chair of the Healthcare Marketing and Communications Council’s (HMC) news committee for five years.
David holds a bachelor’s degree in business management from Ithaca College and also completed the management development program at Dartmouth’s Tuck School of Business. He resides in Ramsey, New Jersey, with his wife and three sons. In his leisure time, David enjoys spending time with family and friends, travel, live music, football and playing poker.
- At Beta since: 1983-1989; Rejoined 2008
- Key areas of expertise: Financial Services, Healthcare, Publishing, Syndicated Studies
- Representative clients: CNBC, The Ad Age Group, Starcom MediaVest, Financial Times, The Economist, The Huffington Post, The National Journal, Rodale, Inc., The Washington Post
