In the evaluation of cable networks, perceived value, viewer satisfaction and other measures should be examined along with Nielsen ratings.
It can credibly be said that nobody knows more about the various measurements that impact the cable television industry than Andy Klein. For more than 30 years, Andy has conducted extensive research into this market segment, its brands, delivery methods, advertisers and subscribers. During his time as President of Beta’s Cable TV Division, Andy has designed and supervised the Beta Studies, one of the most widely-recognized syndicated reports in the industry. He regularly communicates with industry leaders to ensure that the Beta Studies remain fresh and relevant, even in the face of changing technologies and viewing habits.
Prior to joining Beta, Andy worked as Vice President for Research at Rainbow Media. He also had a five year tenure in The Arbitron Company’s custom research department. Andy holds an M.A. in Communications Research from Temple University. In his free time he enjoys movies and classic rock from the 1950s through the 1980s. He and his wife live on Long Island. They have a son.
- At Beta since: 1989
- Key areas of expertise: Cable TV, Syndicated Studies
- Representative clients: A&E Networks, Discovery Networks, ESPN Networks, Fox Cable Networks, Scripps Networks