MutualFundWire.com interviews Erdos & Morgan CRO David March about the 2020 Financial Advisor Media Outlook and Usage Study (FAMOUS), its history, and why it is essential reading for investors.
March explained the “meat” of the study:
“We look at the different types of devices that media is consumed on; a tablet, smartphone, work computer, home computer, if you are using an app, or their website,” March explains. “Then, you are able to cross reference the profile questions by familiarity or usage of a fund family and you can zero in on which media brands are using which type of FA who are either recommending or familiar with specific fund families.”
Read the full article at mfwire.com