Beta Research Announces U.S. Cannabis Consumer Study

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Syosset, New York, November 17, 2016 – Beta Research Corporation, a certified woman owned, full-service provider of custom market research, announced today that it will release next month its Cannabis User Research Evaluation (CURE) Study, the industry’s most comprehensive syndicated study of the U.S. cannabis consumer.

The study evaluates a number of different areas of the cannabis industry: medicinal vs. recreational usage, frequency/type of consumption, accessory categories, spending habits, industry-related media usage, and leisure and social activities.

The CURE Study also focuses on two types of U.S. cannabis households based on state legality ― medicinal and recreational states and medicinal only states, as well as providing a snapshot of the potential cannabis user in states where cannabis has yet to be legalized.

Amy Gorelkin, CEO of Beta Research stated, “We are very excited to enter into this new and emerging market and are confident that our CURE Study will help companies connect with and learn from their target audience.” Amy also added, “We feel a responsibility to our clients to educate them on how to analyze data and the use of higher-level analytics to effectively market and improve their brands, products and services.”

About Beta Research Corporation
For over forty-six years, Beta Research Corporation has assisted consumer goods manufacturers, pharmaceutical companies, healthcare organizations, media companies, direct marketers and advertising agencies, obtain information and insights needed to make smarter decisions, reach more customers and build up their bottom lines.

Beta Research uses a range of methodologies – quantitative and qualitative, traditional and cutting edge – to help businesses function more effectively and gain a competitive edge. With the right information, Beta Research aids its clients make critical decisions that attract customers and enhance their profits. Studies include concept, branding, packaging, product, attitude and usage, advertising, tracking, panel development and syndicated.

Beta Research is the parent company of Erdos & Morgan. Erdos & Morgan is a full service media market research company that provides syndicated and custom market research.

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Please contact David March at or 201-236-0469 for further information regarding this press release.