The 2015 Beta Research Brand Identity Study was conducted online in January 2015 among a national sample of 4,702 cable subscribers using Survey Sampling’s Survey Spot Online Panel. Viewers were asked whether specific brand attributes very much describe, somewhat describe or does not describe specific networks. The study measured 63 basic or digital basic cable networks with over 50 million total subscribers and the four major broadcast networks.
About Beta Research Corporation
For over forty years, Beta Research Corporation has helped its client base, who include pharmaceutical companies, consumer goods manufacturers, healthcare organizations, media companies, direct marketers and advertising agencies, obtain the information they need to make smarter decisions, reach more customers and build up their bottom lines. Beta Research uses a range of methodologies – quantitative and qualitative, old line and cutting edge – to help businesses function more effectively in their chosen marketplaces. With the right information, Beta Research helps its clients make critical decisions that attract customers and enhance their profits. Studies include concept, branding, packaging, product, attitude and usage, advertising, tracking, panel development and syndicated.