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DBS Subscribers: Evaluation of Basic Cable Networks
An online study will be conducted in June/July among a national sample of 1,000 DBS subscribers.
The questionnaire will be similar to the Beta Research Cable Subscriber Study – Evaluation
of Cable Networks and the Beta Research Digital Cable Subscriber Study – Evaluation of Digital Basic Networks. The following will be included:
- Aided awareness of each digital basic network.
- Five favorite cable/satellite networks.
- Whether watched specific cable/satellite networks.
- Satisfaction of Cable/Satellite Networks – Respondents rate each channel viewed on
the scale of “Very Satisfied,” “Fairly Satisfied,” “Not Very Satisfied,” or “Not At All Satisfied.”
- Importance of Cable/Satellite Networks – Respondents indicate whether a network is
important or unimportant to enjoyment of television.
- Perceived Value of Cable/Satellite Networks – Persons who ever watch, estimate the
amount that a network would be worth, if it were sold by itself.
- Overall satisfaction and likelihood to continue DBS.
- Profile of Sample – Martial status, presence of teens or children, age, education,
household income.
Networks to be measured are primarily networks from:
– DirecTV’s Choice Extra/Premium Packages
– EchoStar’s 200/250 Packages
Over 60 basic/digital basic networks are measured.
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Industry Recognition
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Association Member
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© 2010 All Rights Reserved. Beta Research Corporation. |
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