Panel research is a powerful tool for fostering an ongoing dialogue with your market, whether it is in the consumer or B2B space. Panel demographic – and even psychographic – qualities are defined and panel members are recruited. We then engage them over time in a series of research studies, which can focus on a single topic or address multiple issues.
Panel studies are especially useful in the media space, as they can provide tremendous added-value information for advertisers and content creators alike. They can help you determine how markets are changing, build customer databases and determine how products and publications are used and viewed, among other applications.
Point-of-sale panel studies can reveal a great deal about what consumers are thinking as they make purchase decisions. Beta technology gives you access to one of the largest opt-in mobile research panels in the world so you can enjoy the added edge of real-time information.
Our two-tier PREDICT℠ (Panel Research Engagement Data Insight Community Tool) service offering provides a fully scalable way to initiate, cultivate and engage insight communities. PREDICT℠ leverages advanced market-leading technology, while PREDICT℠ ESSENTIALS provides a cost-effective option for organizations that are just getting started with panel research or that have more limited needs.
Panel Case Studies and Supporting Information: