Panel research is a powerful tool for fostering an ongoing dialog with your market, whether it is in the consumer or B2B space. Panel demographic – and even psychographic – qualities are defined and panel members are recruited. We then engage them over time in a series of research studies, which can focus on a single topic or address multiple issues.
Panel studies are especially useful in the media space, as they can provide tremendous added-value information for advertisers and content creators alike. They can help you determine how markets are changing, build customer databases and determine how products and publications are used and viewed, among other applications.