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Online/Internet Methodologies
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Online Questionnaire
Take full advantage of the online format...We'll help you develop flexible, creative ways to use this
revolutionary medium.
Graphic/Multimedia Images
Add images including animation, audio, video, photos,
illustrations, logos, etc. Graphics enliven your survey or enable
you to gain intelligence about
advertisements, products, designs, magazine covers, promotions, etc.
Single Choice Questions
The single choice question permits respondents to pick one response only.
Multi-Punch Questions
This type of question allows respondents to select as many choices as they wish.
Text Questions
Text questions gather verbatim answers from respondents.
Question Piping
This technique assesses respondents' answers and then asks appropriate follow up questions. Piping helps make the online experience extremely personal and interactive.
Rotation
Question choices can be rotated to guard against bias caused by the sequence of choices.
Question Randomization
You can use this method when there are too many questions to ask of a single respondent. It's equivalent to developing a different version of the questionnaire for each person. When there are too many questions to ask in a single survey, this is a highly effective method for gathering more information.
Status Indicator
With longer surveys, respondents can periodically be prompted to continue answering, increasing the ultimate response rate.
- Prompts can be built into each question or inserted periodically to keep respondents from stopping.
- Status indicators can be based on time or the number of questions in the survey.
Validation/Error Checking
BetaResearch.com can validate and check responses to avoid
omissions, errors and inconsistencies. For example, when a respondent doesn't fill in a
requested item, they're prompted to stop and fill it out.
Technical Support
On each online survey page, BetaResearch.com provides a link respondents can use to e-mail for technical help if required.
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Industry Recognition
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Association Member
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