FOR IMMEDIATE RELEASE
November 3, 2010
Get Up Close and Personal With Your Target Audience
A great way to start the research process is with on-site and observational interviews. Our experienced supervisors and team of interviewers can be deployed to any location such as…
- Retail stores
- Medical offices
- Conventions
- Workplaces
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- Schools
- Homes
- Gyms
- And more
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Types of studies that can be conducted include…
- Topical interviews
- Life histories
- Evaluation interviews
These methodologies can have respondent participation or not, and have continuous monitoring or time allocation. Advantages of utilizing these methods are…
- The ability to reach a cross-section of your target market in a cost-effective manner.
- Speak with respondents in the moment or immediately following an experience.
- Conducting research in a respondent’s natural setting.
- Access to topline data instantaneously or daily.
Beta Research has the capacity to design your methodology, devise sampling strategies, conduct fieldwork,
and analyze and report findings.
For more information about Beta Research’s observational or on-site interviews,
please contact Gail Disimile at 516-935-3800 or gail@betaresearch.com.
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Beta Research Corp.
Syosset, New York
Contact:
Gail Disimile
Executive Vice President
Sales and Marketing
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