FOR IMMEDIATE RELEASE
May 19, 2010
Beta Research Advances its Internet Technology to Include Mobile Devices
As the number of mobile web users rise and mobile devices
become more advanced, we now have the ability to conduct research
on the web with this new medium.
Key benefits include...
- Constant access to the respondent as their mobile device is always with them
- Immediate engagement of the participant to opt into the study
- Beta Research's online software accommodates several question types, images and video
- Receive study results instantly in real-time
- Send to both mobile web and desktop Internet accounts to increase participation rate
- Reach households with only cell phones and no landlines
- Conveys a trendy, cutting edge image for the brand
- Samples of mobile web users are now available
Mobile web surveys can be used effectively to...
- Receive immediate reactions to stimuli
- Monitor awareness and attitudes at a specific location
- Pre-recruit upcoming studies or recruit panels
- Reach large sample sizes and low incidence groups
Types of studies that can be conducted are...
- New product launch and concept testing
- Advertising and brand awareness
- Public opinion polling or voting
- Reactions to news and events
- Understanding product usage and attitudes
For more information on Beta Research’s custom metrics, indices, and tracking studies, please contact Jason Gorelkin at 516-935-3800 or jason@nybeta.com. |
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Beta Research Corp.
Syosset, New York
Contact:
Jason Gorelkin
Chief Executive Officer
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