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Types of Studies
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Healthcare
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Cable Subscribers: Evaluation of Basic Cable
Cable Subscribers: Brand Identity of Basic Cable
Multichannel Subscribers: Interest in VOD/HD Networks
Digital Subscribers: Evaluation of Digital Basic Networks
DBS Subscribers: Evaluation of Basic Cable Networks
Cable Operators: Basic Cable
Cable Operators: Emerging Networks
Ad Execs: Evaluation of Basic Cable
Local Ad Sales: Evaluation of Basic Cable
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Additional Beta Research Methodologies
Beta enables you to select the appropriate methodology for qualitative or quantitative research.
Panel Research
Online/Internet
Focus Groups
Check Studies (Info•Check, APX)
Mail
Telephone (Public Opinion Polling included)
Convention Interviews
Mall Intercepts
On-Site Interviews
IDI’s (In-Depth Interviews)
Ethnographic Observational Interviews
In-Publication Research
Home Usage Tests
Taste Tests (
Long Island, NY kitchen facility
)
“Omnibus” Surveys (for a few select questions)
Secondary Information
Industry Recognition
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