| |
|
 |
|
|
| |
About Beta Research Corporation
With offices in New York, Boston and Philadelphia, Beta Research is considered one of the premier research companies in the United States. We have conducted studies for a wide variety of business sectors including publishing, consumer product manufacturers, consumer service providers, medical firms, financial institutions, government agencies, member organizations/associations, and the media.
Since 1970, Beta Research’s years of experience have provided us with unparalleled familiarity with the types of questions and analyses involved in both consumer and business-to-business research. Studies are completed utilizing both quantitative and qualitative techniques, including mail, telephone, Internet, mall intercepts, focus groups, and others.
Types of studies that may be conducted are concept, branding, packaging, product, attitude and usage, advertising, panel and tracking.
In 1988, Beta Research Corporation acquired Erdos & Morgan, a leader in business-to-business research. Established in 1947 by Paul L. Erdos and Arthur J. Morgan, Erdos & Morgan publishes the Opinion Leaders, Purchase Influence in American Business and Worldwide Professional Investment Community syndicated studies.
In 2000, BetaResearch.com was established to meet clients’ needs for Internet marketing research and real-time business information. This division of Beta Research Corporation offers clients the latest technological advances complemented by years of research experience.
The acquisition of Erdos & Morgan and the creation of BetaResearch.com add a depth of knowledge unmatched by other research organizations.
Beta Research is proud to be a member of many highly respected industry associations, including the Advertising Research Foundation (ARF), American Marketing Association (AMA), Direct Marketing Association (DMA), Magazine Publishers of America (MPA) and Qualitative Research Consultants Association (QRCA).
|
|
|
 |
|
|
|
|
| |
Industry Recognition
|
|
|
|
Association Member
|
|
|
|
|
|
|
 |
|
|
|
 |
© 2009 All Rights Reserved. Beta Research Corporation. |
 |
|
|
|
|
|
