Beta Research Corporation - Healthcare Studies

Healthcare Studies

1. Study The Full Range Of Healthcare Professionals

Primary care physicians (family practitioners, internists, general practitioners, osteopaths)
Specialists (cardiologists, dermatologists, ob/gyns, ophthalmologists, oncologists, psychiatrists,
surgeons, neurologists, pathologists, radiologists, etc.)
Nurses
Nurse practitioners/physician assistants
Pharmacists
Dentists
Laboratory professionals
Plus...your most important patients designated by therapeutic class

2. Select Physicians By

Specialty
Type of practice
Patient load
Prescribing behavior
Years in practice
Location
Hospital affiliation
Panel membership
Etc.

3. Brand/Tracking Studies

Track prescribing patterns/detailing efforts
Determine brand usage and market position
Measure pre-brand and post-brand awareness and usage

4. Attitude and Usage Studies

Segment population by high versus low prescribers
Analyze segments to support sales efforts
Determine market share/growth

5. Product Testings

Determine consumer usage of OTC products and patient usage of ethical products
Define key-selling characteristics
Provide statistically reliable information for market claims

6. Advertising Page Exposures (APX)

Document “through-the-book” readership
Determine ad recall/effectiveness
Methodology: In-publication research

7. Advertising/Copy Testings

Measure DTC/DTP effectiveness
Determine ad recall/effectiveness

8. Syndicated Physician’s Advertising Communication Evaluator (SPACE)

Test your ads via face-to-face (in-office) physician interviews
Physicians selected using random sampling
Tests are geographically dispersed in four or more markets
Measures
- Potential readership
- Persuasiveness
- Informativeness
- Believability
- Headline relevance
- Illustration/photo relevance
Your ads will be compared with norm values
- All drug ads
- Drug ads within the therapeutic class
- Drug ads within coloration
- All drug ads within coloration & therapeutic class
- All drug ads within size of ad unit
- All drug ads within size of ad unit & therapeutic class
Methodologies: in-office

9. Omni-Health

Join other firms in monthly, multi-sponsored omnibus studies
Conducted via one of two methodologies:
- In-office using skilled interviewers (60+ healthcare professionals)
- Telephone (100+ healthcare professionals)
Professionals continuously studied include:
- Cardiologists
- Gastroenterologists
- Ob/Gyns
- Pediatricians
- Psychiatrists
- Oncologists
- Dermatologists
- Ophthalmologists
- Nurses
- Lab professionals
Surveys primary care physicians, specialists, retail pharmacists, and other professionals
Discover answers to your most important questions
Answers cross-referenced to key demographic data
Multi-sponsorship means high efficiency
Monthly frequency helps determine longer-term trends
Data for individual sponsors is kept confidential
Methodologies: in-office, telephone

10. WARNS

Learn physician behavior/attitudes toward specific brands
Gain results by therapeutic class
Discover
- Brands physicians are prescribing
- Brands prescribed within the last month, three months, six months
- Image/impressions of individual brands
- Competitive brands also prescribed
- Tendencies to switch brands
Gain access to changes in market conditions that enable effective strategic decisions

11. Pharmacists/Nurses Information Profile (PIP/NIP)

Test potential readership of your ads
Audiences: pharmacists; nurses
Respondents are randomly selected and pre-contacted by telephone, then personally interviewed
What you’ll learn:
- Likelihood of reading the ad in a medical journal
- Level of persuasiveness
- Degree of informativeness
- Degree of believability
- Relevance of the headline
- Relevance of the illustration
Compare results with norm values for other ads
Determine advertising effectiveness, reliability, cost efficiency

12. Custom Research Projects

Beta Research welcomes the opportunity to custom-build research projects that help achieve your objectives. Ask us for input.

Industry Recognition

Association Member