Focus Group, Usability Testing and Kitchen Facility
Beta Research is Long Island's premier research facility for on-site and web-based focus group interviewing and research design. Our management team, with years of marketing research experience, takes pride in offering you the highest level of service, comfort and convenience. Beta Research also offers a full complement of quantitative techniques including mail, telephone, Internet and intercepts (including mall and on-site).
Facility Equipped with the Latest A/V and Internet Technologies
Two Tier Viewing Area with Specialty Cuisine Offered
Overflow Room for Private Use or Additional Seating
Kitchen Facility for Product and Taste Tests
Reception Area with Office Services Provided
Location Accessible by Train and Air with Ample Parking
Beta offers you a complete turnkey operation...from project design,
to inviting attendees to the presentation of final results.
Provide All Qualitative and Quantitative Methods
Project Management
Sample and Discussion Guide Design
Recruiting Capabilities
Experienced and Trained Moderators
Delivery of Reports and Presentations
Use the focus group methodology to...
Generate creative marketing ideas.
Establish new product concepts.
Generate new approaches for established markets.
Gain reaction to current products and product improvements.
Uncover basic consumer needs and attitudes.
Understand consumer vocabulary.
Dig deeper into previously obtained quantitative data.
Train: Hicksville or Syosset Train Stations on Long Island Railroad Air: Kennedy, LaGuardia or Islip Airports
Industry Recognition
Association Member
Beta Research Corporation | 6400 Jericho Turnpike | Syosset, New York 11791 | P: 516.935.3800 F: 516.935.4092
