Cable Television Studies • Cable Subscribers: Evaluation of Basic Cable Networks • Cable Subscribers: Brand Identity of Basic Cable/    Broadcast Networks • Multichannel Subscribers: Interest in Digital Basic/    Video on Demand/HD Networks • Digital Cable Subscribers: Evaluation of Digital    Basic Networks • DBS Subscribers: Evaluation of Basic    Cable Networks • Cable Operators: Evaluation of Basic Cable Networks • Cable Operators: Interest in Carrying Emerging/    Digital Networks • Ad Executives: Evaluation of Basic Cable/    Broadcast Networks • Local Ad Sales Executives: Evaluation of Basic Cable    Network Organizations

1. Satisfaction with digital cable package.
2. Likelihood to continue digital cable package.
3. Aided awareness of digital basic networks.
4. Five favorite digital cable networks.
5. Whether ever watched specific digital basic networks.
6. Last time watched specific digital basic networks.
7. Satisfaction of digital basic networks – Respondents rate each channel viewed on the
   scale “Very Satisfied,” “Fairly Satisfied,” “Not Very Satisfied,” or “Not At All Satisfied.”
8. Importance of digital basic networks – Respondents indicate whether a network is important
   or unimportant to enjoyment of cable.
9. Perceived value of digital basic networks – Persons who ever watch, estimate the amount that a network would be worth, if it were sold by itself.
10. Profile of Sample – Cable company, marital status, presence of teens or children, age,
    education, household income.

The study measures over 40 digital basic networks.