Check Studies & APX (Ad Page Exposure)
INFO•CHECK
- An effective way to obtain information from users of a product or from a specific audience.
- Particularly effective for reaching low incidence target groups.
- Can be used to obtain reactions to specific stimuli.
- Enables you to create a database for future research.
How INFO•CHECK works
Beta prints and delivers low denomination checks to its client. The client inserts the checks in selected product packages.
Questions are printed on the check stub and the answers are recorded on the back of the check. Approximately 15 questions can be accommodated. After the checks are completed and deposited, they are returned to Beta Research for tabulation and processing.
Applications for INFO•CHECK
- Obtain consumer reaction to product introductions
- Identify users/triers to develop a profile for follow up research
- Obtain product usage information
- Identify the competitive landscape for a product
- Obtain in-market reaction to packaging and/or product changes
- Monitor product quality
- Conduct research among doctors, lawyers, and other professionals
- Obtain information from buyers of newsstand magazines
APX Research (Ad Page Exposure)
To demonstrate high advertising page exposure, a check is affixed to an ad page in test copies of the magazine or newspaper, mailed to that publication’s recipients. A canceled check is proof that the recipient is exposed to the particular page in the issue.
APX studies are executed as independent projects by Beta Research, whose staff observes and supervises each operation.
APX scores are compared to normative data.
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