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Online/Internet Methodologies
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Building Online Samples
Random Web Site Recruitment:
Web surfers are intercepted on a random or nth visitor basis. A pop-up window allows users to accept or decline the
recruitment offer.
Opt-In Web Site Recruitment:
A link to the recruitment effort appears on your existing Web site. Site users click on the link to view and respond to the recruitment offer.
Existing E-Mail Lists/Databases:
You can provide your own list of names ... customers, prospects, subscribers, members, conference attendees, etc.
Third Party Lists:
Names can be rented from a vendor based on your criteria ... sex, income, leisure activities, profession, business, etc.
E-Mail Lookups:
Where lists do not contain e-mail addresses, they can be looked up based on names, street addresses, phone numbers, etc.
Traditional Sample Generation:
Qualified online samples can also be generated via phone calls, postcard mailings, fax alerts, magazine ads, etc.
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