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    A. Graphic/Multimedia Images
    B. Single Choice Questions
    C. Multi-Punch Questions
    D. Text Questions
    E. Question Piping
    F. Rotation
    G. Question Randomization
    H. Status Indicator
    I. Validation/Error Checking
    J. Technical Support
    K. Demo Survey

A. Graphic/Multimedia Images:
Add images including animation, audio, video, photos, illustrations, logos, etc. Graphics enliven your survey or enable you to gain intelligence about advertisements, products, designs, magazine covers, promotions, etc.

    CLICK HERE FOR A GRAPHIC SAMPLE

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B. Single Choice Questions:
The single choice question permits respondents to pick one response only.

    CLICK HERE FOR A SAMPLE OF A SINGLE CHOICE QUESTION

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C. Multi-Punch Questions:
This type of question allows respondents to select as many choices as they wish.

    CLICK HERE FOR A SAMPLE OF A MULTI-PUNCH QUESTION

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D. Text Questions:
Text questions gather verbatim answers from respondents.

    CLICK HERE FOR A SAMPLE OF A TEXT QUESTION.

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E. Question Piping:
This technique assesses respondents' answers and then asks appropriate follow up questions. Piping helps make the online experience extremely personal and interactive.

    CLICK HERE FOR A SAMPLE OF QUESTION PIPING.

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F. Rotation:
Question choices can be rotated to guard against bias caused by the sequence of choices.

    CLICK HERE FOR A SAMPLE OF ROTATED CHOICES.

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G. Question Randomization:
You can use this method when there are too many questions to ask of a single respondent. It's equivalent to developing a different version of the questionnaire for each person. When there are too many questions to ask in a single survey, this is a highly effective method for gathering more information.

    CLICK HERE FOR A SAMPLE OF A RANDOMIZATION

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H. Status Indicator:
With longer surveys, respondents can periodically be prompted to continue answering, increasing the ultimate response rate.

• Prompts can be built into each question or inserted periodically to keep respondents from stopping.
• Status indicators can be based on time or the number of questions in the survey.

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I. Validation/Error Checking:
BetaResearch.com can validate and check responses to avoid omissions, errors and inconsistencies. For example, when a respondent doesn't fill in a requested item, they're prompted to stop and fill it out.

    CLICK HERE FOR A SAMPLE OF A VALIDATION PROMPT

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J. Technical Support:
On each online survey page, BetaResearch.com provides a link respondents can use to e-mail for technical help if required.

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K. Demo Survey:
Want to try out some question techniques? Take our short demo survey.

    CLICK HERE TO TAKE THE DEMO SURVEY

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