• Are your covers compelling enough to cause readers to purchase the magazine?
• Are covers compelling enough to cause readers to read or browse an issue?
• Which type of graphics work best ... photos versus illustrations, concepts vs. real life?
• What impression do readers have about the magazine based on the covers?
• Which of two or three alternative covers do readers react to the most?
• Which cover lines are most compelling to readers?
• Do readers find the covers too busy? Not enough information?
• And much more

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