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1. Discover who your visitors are:
- Age
- Male or female
- Geographic location
- Family size
- Education
- Profession
- Etc.
2. Discover your
visitors' buying power and purchasing habits:
- Personal income
- Household income
- Types of products/services purchased/used
- Frequency of purchases
- Brands of products purchased
- How purchases are made (brick and mortar retailers versus online retailers)
3. Discover how visitors find out about your site:
- Magazine ads
- Publicity
- Television/radio
- Links from other sites
- Word of mouth -- friends/relatives/colleagues
- Etc.
4. Discover psychographic information:
- Visitors openness to making online purchases
- Visitors attitudes about various types of products and services
- Visitors attitudes about your company
- Visitors status as earlier adopters
- Visitors status as opinion leaders
- Etc.
5. Discover how your market is changing:
- Turn change into opportunities for your site.
- Realign your marketing position to reflect where your customers are headed.
6. Determine use of competitive Web sites:
- Generate independent data that disputes competitive claims.
- Document new strategies you can use against competitive sites.
  
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