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April 1, 2008
Beta Research Introduces XCEPT:
The Extreme Cognitive & Emotional Profiling Toolkit

February 6, 2008
Advertisers are beginning to ask the most important question. Who?

November 9, 2007
Give Your Clients Access to a Community, Not Just a Panel

May 15, 2007
Price, Product Samples, And Recommendations From Friends/Relatives Are The Most Important Factors When Purchasing A New Beauty/Skincare Product, According To Beta Research’s Latest C-mar™ Study

March 14, 2007
Consumers who have "positive" call-center experiences are more likely to say that they are satisfied with that company's products and/or services overall and are more likely to purchase from that company again in the future.

November 30, 2006
Erdos & Morgan and Beta Research Announce Their Biennial Study of Business & Leisure Travel Markets

September 6, 2006
Adults over 45 are more concerned about oil-related topics, while younger adults showmore concern for environmental issues, according to Beta Research's Latest C-MARū Automotive study

July 11, 2006
Beta Research Corporation Expands its Strategic Consulting Capabilities... Dr. Neil Kalt Joins as Director of New Methodologies

May 17, 2006
Travel 2006/2007 – A Study of Business and Leisure Travel Markets and Media is a study that will be released by Beta Research and Erdos & Morgan in fall 2006 about the U.S. traveler

November 2, 2005
Beta Research Brand Identity Study - Comparison of Results Between On Line and Phone Methodologies

August 9, 2005
Rapidly Shifting Consumer Behavior Leads Beta Research
To Launch "C-Mar™" ...Quarterly Studies In Major Markets
Of Change

June 21, 2005
Beta Research Announces Their New Corporate Website

June 3, 2005
Americans and Wine: A New, Powerful, Comprehensive
Market Study

December 1, 2004
Beta Research Corporation
Promotes Jason Gorelkin to Chief Executive Officer ...
Founder Jerry Kossoff Takes Post of Chairman

July 28, 2004
Due To The High Cost of Gasoline, Beta Research Asks A Series of Questions
Pertaining To Fuel-Efficient Hybrid Cars

July 19, 2004
Beta Research Conducts Follow-Up Study To Continue To Understand The Public’s Travel Plans

July 12, 2004
Beta Research Continues To Try To Understand The Public's Travel Plans In a Climate of Turmoil

July 15,
2003
What amount
of incentive will help raise my survey response rate?

April 22,
2002
Most Americans
Feel Too Many Have Become Complacent Regarding Events of September 11th

April 1,
2002
Six Months
After September 11th: Women, Young Adults, and African-Americans Most
Affected By Tragedy

March 18,
2002
Nick Ferrari
Tapped as CEO for Erdos & Morgan

February
25, 2002
Concerned About
Financial Security, Americans Spend Less Time Shopping, More Time Reading;
Fear of Travel Diminishes.

Novmber 14,
2001
Renewed Conservatism
Sweeps the Country in Aftermath of Attacks; Media Habits Change.

November 12, 2001
McPheters &
Company/Beta Research Study Americans Want Greater Security Measures To
Be Taken.

October 11, 2001
McPheters &
Company/Beta Research Study Finds Americans Spend More Time With Families
& Friends; Religion and Patriotism Take on Renewed Importance.

February
4, 2000
Beta Research
forms division dedicated to online research... Transferring three decades
of consumer and business-to-business experience to the collection of marketing
intelligence on the internet.

January 4, 2000 New research details the proactive roles women now play in their own healthcare, and the gatekeeping duties they perform for families and aging parents.

November 30, 1998 Beta Research Corporation announces the roll-out of a new advertising recall service, Tele-SAM.

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