February 6, 2008

FOR IMMEDIATE RELEASE

BETA RESEARCH CORPORATION
SYOSSET, NEW YORK

Contact:
Jason Gorelkin, Chief Executive Officer           
Phone: (516) 935-3800, ext. 248
Fax: (516) 935-4092
E-mail: jason@nybeta.com

Advertisers are beginning to ask the most important question. Who?

New York, February 6, 2008:

It’s time to go beyond page views, clicks, and other metrics, and offer your client the benefits of tapping into your target audience.

Utilize Beta Research’s
Website User Profile Studies to...

• Gather data to support ad sales efforts

• Discover how your market is changing

• Compile demographic profiles

• Demonstrate exclusive positions

• Document the buying power of your audience

• Promote users’ psychographic characteristics

• Augment syndicated research data

Beta Research offers lab-based usability testing designed to uncover website interface problems. Key benefits include... • Avoiding the expense of   major post-launch revisions • Improving customer acquisition   and retention rates • Uncovering critical glitches   that cause site abandonment

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