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July 11, 2006
FOR IMMEDIATE RELEASE BETA RESEARCH CORPORATION
New York, July 11, 2006:
Syosset, NY -- July 11, 2006: Jason Gorelkin, CEO of Beta Research Corporation, today announced the expansion of the firm’s ability to help clients address strategic problems and opportunities. He remarked -- “For 36 years, Beta has been respected for its exceptional execution of research projects and its extreme attention to customer service. Over the years, we’ve also strengthened our skills as a strategic partner ... so that we can help clients arrive at customized research solutions to the strategic issues that they face.” Gorelkin continued -- “With Dr. Neil Kalt joining Beta as Senior VP and Director of New Methodologies, our ‘upfront’ capabilities have taken a significant leap forward. Dr. Kalt brings unusually insightful thinking to the researchable issues that confront marketers, as well as a marked capacity to create innovative methodologies.” As an analytic/creative thinker, he has developed a number of innovative methodologies that generate more insightful findings and implications. At Beta Research, he has already led the development of: • A counterintuitive theory of how people process the content of television commercials, the groundbreaking methodology to which it leads, and the use of this methodology to develop algorithms that are used to help create more effective commercials. • The use of multiple lines of inquiry to assess the emotional impact of commercials.• Taste tests that determine the power of the formula and the power of the brand. • A procedure that identifies the strongest concept statements when all the statements are quite similar to one another. • An innovative approach to evaluating concept statements in focus groups. Gorelkin commented -- “With the addition of Dr. Kalt, Beta has moved up to yet another level ... distinguishing us from most other research firms. Today, marketers can count on us to thoughtfully analyze their situations and objectives, think out of the box, and formulate fresh, often original, research approaches to their problems.” Beta Research has been fielding custom and syndicated studies since 1970, and is a full service market research firm. Its methodologies span both qualitative and quantitative approaches. Clients include pharmaceutical companies, consumer goods manufacturers, healthcare organizations, media companies, direct marketers and ad agencies For more information, contact Jason Gorelkin at 516-935-3800 or at jason@nybeta.com. |
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For thirty years, Neil Kalt, Ph.D., has designed, executed, and interpreted the results of qualitative and quantitative research. Since 1982, as president of Neil Kalt & Associates, he’s consulted with a broad range of Fortune 500 companies on new product development, brand positioning, brand imagery, advertising, packaging, and the naming of products.
Additionally, Gorelkin announced that Harris Safenowitz has joined Beta Research as Vice President of Client Services. He will oversee all aspects of projects from inception to conclusion. Harris has more than 13 years of quantitative market research experience at firms such as Lieberman Research, Research International and the NPD Group. He is experienced at working in a variety of industries, including financial, healthcare, telecom, cable and beauty.