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May 17, 2006
FOR IMMEDIATE RELEASE BETA RESEARCH CORPORATION
New York, May 17, 2006:
Business travelers are, arguably, the most important marketing segment for companies that sell travel products and services to the U.S. marketplace. Many travel frequently in the course of conducting their business affairs, representing vast potential for transportation and car rental companies, the lodging industry and travel destinations. They attend business conventions and meetings, and frequently are responsible for planning such functions. Business travelers are typically early adopters, making them important customers for the sale of wireless telephony products, ultra-light and hand-held computers and a host of other cutting-edge products. As a group, they are not as large in numbers as the individuals who make up the Leisure Travel marketplace, but they represent an intense concentration of above-average consumers of travel products and services. In the report that will be released, the reader will find specific answers to such questions as who business travelers are, where and why they are going on business trips and what current patterns and trends hold for the future of business travel. It will contain, as well, information on readership of more than 70 magazines, nearly a dozen daily and Sunday newspapers, and viewership of over 30 cable television channels. The Internet has become a strategic tool for travel marketers, and the report affords insight into the questions of how access to the Internet affects business travelers and corporate travel policies. The reader can determine, as well, how the “tools of the road” are changing with the introduction of new technology. The report will contain information into what may well be the most important issue in business travel today, the extent to which the business traveler exercises “choice” in making travel arrangements, as opposed to their corporate travel departments. It will address, as well, the factors that influence choice in decisions for travel arrangements regarding transportation, lodging and car rentals. Beta Research and Erdos & Morgan sincerely hope that Business Travel 2006/2007 and Leisure Travel 2006/2007 contribute to the industry’s overall understanding of the Business Traveler and Leisure Traveler marketplaces.
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