BetaResearch.com - Press Release: April 22, 2002

April 22, 2002

FOR IMMEDIATE RELEASE

BETA RESEARCH CORPORATION
SYOSSET, NEW YORK

Contact:
Rebecca McPheters
President, McPheters & Company
212-744-5085; E-mail: rmcpheters@mcpheters.com

Jerome Kossoff
CEO, Beta Research Corporation
516-935-3800; E-mail: jerome@nybeta.com

Most Americans Feel Too Many Have Become Complacent Regarding Events of September 11th

New York, April 22, 2002:
Over half (58%) of all Americans feel that too many people have already become complacent regarding the events of September 11th, and almost half of those surveyed report becoming more conservative in the aftermath of the attacks, according to results from the April wave of Changing American Lives, the McPheters & Company/Beta Research tracking study initiated in the aftermath of the September 11th attacks.

In a special look at changing spending patterns, the study found that 29% of the population say they have reduced the amount they spend on travel. Almost 3/4ths of the population (71%) have not been on an airplane since September 11th. A quarter of the population has taken a pleasure trip by air since September 11th, and only 12% have taken a business trip involving airline travel. However, a higher proportion (37%) say they plan air travel in the next 6 months. Of those who have traveled by air, airport security gets high marks, with 56% saying airport security is better than they had expected.

Americans continue to spend substantially more time with all major media than they did prior to the attacks, with news-related media - such as TV news programs and newspapers - contributing disproportionately to this trend.

The complete results of Changing American Lives - Wave 6, including a Special Report on Consumer Spending, are available for $2500.