BetaResearch.com - Tap the Research Power of the Web

ONLINE CASE #1:
Manufacturer Of A Leading Brand Of Ice Cream

Situation:
- Determine consumer purchasing intentions for current products and reactions to proposed co-branded products. The difficulty -- the co-branded product didn't yet exist, but needed to be shown to respondents.

Solution:
- Develop electronic graphics for the proposed products ... thus saving time and money on traditional mock ups and delivery of actual samples to respondents.

ONLINE CASE #2:
Major Financial Magazine

Situation:
- Measure how and why Americans are investing in relation to the ups and downs of the financial markets.

Solution:
- Tie each set of daily research results to the rise and fall of the markets.

- Modify the questionnaire "on the fly" to adjust for major changes in the Dow, NASDAQ, etc.

ONLINE CASE #3:
Major Music Award Organization

Situation:
- To be eligible for an awards program, elementary schools first needed to go online and apply anonymously, then return later to review and complete their questionnaires. The anonymous approach required giving respondents a log-in and password before starting the survey.

Solution:
- Develop a protocol that automatically assigned a log-in and password after respondents completed the first page of the survey. This allowed them to leave the survey and come back later to review/complete their questionnaires.

ONLINE CASE #4:
Personal Computer Manufacturer & Weekly Business Magazine

Situation:
- The launch ad of a campaign was completed on a Friday. But the manufacturer wanted buyer feedback before giving their final approval to start running the ad three days later, on Monday.

Solution:
- The study was put online and ad testing began within three hours of receiving it on Friday.

- The survey was closed and data reported to the client at noon on Monday.

- Top-line data was made available in real-time via the Internet.

ONLINE CASE #5:
Consumer Magazine Panel: Trend Data From The Teenage Market

Situation:
- It was felt that an extremely lengthy questionnaire would generate respondent fatigue.

Solution:
- Create groups of rotating questions, providing a balanced response among all market segments studied.

ONLINE CASE #6:
Consumer/B-to-B Publisher Of 80+ Magazines

Situation:
- The client wished to field a study to the audiences of 80 different publications. Each version needed to be branded for that publication and include its unique URL. Data across all publications had to be combined and available for real-time reporting.

Solution:
- Report all data to one central location while maintaining each publication's brand and unique results.